PUMA customization editorial
In collaboration with PUMA North America. I was asked to produce a customization editorial: giving the “cali star” a make-over and a lace swap for the newly released “wild rider”.

creative & art direction, design, styling, producing & photography by me.

customization artist: emilie tung
nails: emilie tung
custom lace charms: handcraftedcph
custom tote bags: kamille lele

See below for extra material from the “workshop”