adidas x hello kitty (in official collaboration with zalando) - global campaign

creative direction, producing & styling by me

story: “a group of gen z besties hang out with their little sisters in the city, having a day of fun in their new kicks and wild outfits”

-> in order to elevate this drop the client wished to tell an xgenerational story engaging gen-z and gen alpha in authentic locations which would be relatable to the consumer

usage: web, newsletters & social media

photographer: sarah fresco
videographer: emma sennels
models: vi ly, sara spannow, victoria løkke, nora dior & nicole pang
hmua: jacqueline ranch
directors assistant: sina larsen